Kylie Jenner released a new video on social media on Friday, further escalating the buzz about her impending Khy apparel line.
The 26-year-old businesswoman published the promotional video with her 399 million Instagram followers this week, the same week she revealed the next fashion line.
The reality TV star shared a long caption with her followers in addition to the new video.
It’s unbelievable that I’m now able to share @khy with you. She started the note, “Khy effortlessly combines everyday style with designer fashion into highly edited drops, starting with Faux Leather + Base Layers.”
“Drop 001 was designed in partnership with Berlin-based @_namilia_ and offers twelve fashion essentials in sizes ranging from XXS to 4X, priced between $48 and $198,” the spokesperson continued.
In the visually stunning video, which featured Kylie strolling through France and stopping at a cafe and bar, she exuded elegance.
Kylie swooned throughout the teaser, which featured her modeling a variety of the 12-piece collection’s pieces over b-roll.
She teased viewers on a private, one-sided phone chat, saying, “I am here for my new brand, but I can’t really say much.”
In one picture, she was pictured laid out on a sofa, dressed in a halter neck and slacks from her debut collection. “I just can’t really talk about it,” she remarked.
In an additional segment of the local campaign, she was seen galloping around the French city while uttering the words, “I once sneaked into Paris.”
“I got to walk the streets… no one found me,” she said. I simply went to every restaurant, sat outside, and bar hopped. I might not ever go.
She finally took off her coat to expose the brand’s strapless black minidress and seated down at a bar.
When a woman asking, “What’s your name?” outside of the frame The mogul answered with a dazzling ‘Khy.’
On Tuesday, Kylie revealed her next fashion endeavor on Instagram, sharing a stunning photo with the message, “meet khy.”
Fans reacted to the news with mixed emotions; some applauded the businesswoman, while others voiced concerns about the prices, which Kylie thought were reasonable.
The mother-of-two has clearly changed her focus because Khy is the only link now displayed to her Instagram profile, despite her other brands, Kylie Skin, Kylie Baby, and Kylie Cosmetics.
“Happy birthday, @khy,” Kylie wrote in the caption of pictures she shared from Thursday night’s launch party, which had Hailey Bieber and Jenner’s sister Kendall among the attendees.
